Creating Fun Design for Humans on the internet
The MSP Mag Gating System
What’s the best way to convince site visitors to sign up for a free newsletter? Exploring user flows by mildly annoying the people of the twin cities with the MSP Mag Gating System.
“The Freezer” By Dairy Queen
How can you maximize excitement for the return of fan-favorite Blizzard treats? Building hype with the Freezer project by Dairy Queen.
Billtrust Characteristics-Based Personas
How do you fix a company’s broken personas when they’ve tried and failed time and again? Thinking differently with Billtrust’s chartacteristics-based personas*.
*password-protected
Minnesota Golf Association
What does it mean to bring a storied institution with a dated website into the present and future? Crafting a new website for the Minnesota Golf Association.
Thoughts & Musings
Ensuring people with disabilities can access all corners of your bank’s digital properties is more than just a legal requirement. Here are tips on how to keep your content within reach of everyone. | Independent Banker
Content on the internet is increasingly being written not for actual human consumption, but to maximize SEO or increase conversions. It’s not just bad for humankind - it’s also counterproductive. | MSPC Agency
Some Nice Compliments
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Kate Rogers - Vice President, Digital Strategy, MSPC
“Working with Reynold is an absolute joy. He creates intuitive, frictionless digital experiences by having empathy and awareness of the user. He’s able to synthesize data and apply creativity when it’s needed the most - a rare and valuable combo. Reynold is a true UX pro!”
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Zachary Duwenhoegger - REAL Insight
"Reynold has a curiosity that cannot be stopped. He sees something new and immediately dives in. Within a short time, Reynold shows skill level with new material/systems that I have yet to see in anyone else. Additionally, he is very eager to then teach this process to anyone else. He is a wonderful person to work with and is always keeping the user in mind. "
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Lucy Hinton - Fathom Consulting
“He is quick, both in wit and learning new skills. He has a fantastic ability to break down problems into manageable chunks and then find sophisticated solutions. He is a talented artist, compassionate human, prototyping powerhouse and a fantastic teammate.”
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Erik Janzen - Thomson Reuters
“Working with Reynold …was an absolute pleasure. He is dedicated, hard working and highly skilled. His designs in Figma really brought our prototype to the next level.”
